“One thing that stands out about Jon is how adaptive he and his wife, Star, have been,” said Kouwenhoven, whose company sells to Arc’teryx. He said Hoerauf has always maintained a strong work-life balance and a facility for fitting in with new environments. Richard Kouwenhoven, president and chief operating officer of Hemlock Printers Ltd., has known Hoerauf for 15 years. “Come home and get your hands dirty and it kind of keeps you grounded.” “For me it’s just a really good balance,” he added. Now raising three children, Hoerauf said his commute is under an hour “door to door,” and allows him to draw a partition between home and work. He and his wife knew they didn’t want the cookie-cutter lifestyle that often comes with the high-end corporate job, so instead they bought a hobby farm on four acres of land on Bowen Island. So when Arc’teryx came calling in 2012 to offer him the job of vice-president of commercial, it was impossible to turn down, Hoerauf said. “She said to me, ‘This is a temporary thing it’s part of our career path and we’re going to move to Vancouver one day.’”
#The pathless forest whisperer series#
He worked for the company for 12 years, rising to global product director for the brand’s Summit Series line.ĭuring that time he also met his wife, a Vancouver native, and the two moved to Pittsburgh, where they lived for five years. When I made the decision not to go to medical school it felt like a weight had been lifted off my shoulders.”īy 1999 Hoerauf was a sales manager for outdoor gear company The North Face, based in Minneapolis, Minnesota. “I worked there for a good four or five years and started to get curious about the other side of the fence from the retail side to the brand side. “I never looked back, never regretted it,” he said. The initial idea was Hoerauf would head off to medical school when he felt ready. Hoerauf took a job as an assistant merchant buyer at sporting goods store Playmakers in East Lansing. So I said, ‘I’m going to take a little breather.’” “And when it came time to graduate I said, ‘I’m not 100% ready to go into medical school.’ Either my head or my heart wasn’t there, and financially it’s a big commitment. “I hustled so hard to get my undergrad in three years I think I burned myself out,” he said. When the time came to formally commit to medical school, Hoerauf’s mind was now squarely in the shop and not in the classroom. During his second year of school, he’d started working at a running and outdoor equipment shop because he enjoyed the work and found he could use his physiology schooling to help fit people into the right gear. However, after graduating with a bachelor of science degree in human physiology in 1996, he was having second thoughts. In 1993 he enrolled at Michigan State University in East Lansing, northeast of Detroit, with the idea of finishing his degree as quickly as possible so he could start down the road to becoming a doctor. Hoerauf, whose mother was a nurse for 45 years, had early aspirations of going to medical school. Hoerauf said sports and sports apparel have long been a part of his life, but it wasn’t until he finished university that his career path became clear.
#The pathless forest whisperer plus#
(HEL:AMEAS), the company has about 900 employees across the Lower Mainland and operates a research and design centre, plus manufacturing and warehousing space in New Westminster. Hoerauf is the new general manager and president of Arc’teryx, an outdoor clothing and sporting goods manufacturer headquartered in North Vancouver, replacing Vincent Wauters, who left in February 2016 after three years in the role. I used to go to Canada to buy all my hockey gear, get beat up and come back home.” “So I was humbled at a very early age playing hockey in Canada. “I spent plenty of my youth going across the border getting my ass kicked and coming back,” said Hoerauf, who was born in 1975. Located just off the shores of Lake Huron, Midland is a short drive west from the Canadian border and the well-known hockey towns of Mississauga, London, Hamilton and Toronto.
Growing up playing hockey in Midland, Michigan, Jon Hoerauf got a taste of Canadian culture from a young age.
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